Pardot Success Program
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Pardot is an incredible tool. When it comes to ROI, Pardot is one of the easiest purchases to make as there isn’t a business on the planet that doesn’t want to increase lead flow and sales revenue. But like all tools, it’s one thing to have it in your tool belt and quite another to know how to use it.
While Majente can provide, and does provide, implementation services for Pardot, we’ve recognized that often this isn’t enough for customers to maximize their return on their Pardot investment.
To combat this we have developed a Pardot Success Program, which is specifically designed to help customers identify and manage campaigns in Pardot to achieve a positive ROI faster than they would otherwise. This program is meant to compliment a Pardot implementation, and act as a stepping stone for your own staff to become proficient with it and learn the basics of using email marketing.
WHO IS THIS FOR
- Businesses that have great content but do not have the internal resources to manage Pardot at a technical level.
- Businesses that have limited experience running automated marketing campaigns and want to learn some best practices quickly.
3 MONTH PLAN
$2400 per month
MONTH ONE
- Initial Setup and Configuration
-
Strategic Marketing Consulting:
- Define customer segments.
- Define customer and product messaging.
- Review existing content.
- Define customer journey’s.
- Create campaign roadmap.
MONTH TWO
- Setup segmentation rules
- Setup prospect scoring rules
- Launch Campaign #1
- Review and measure success of Campaign #1
- Begin user training
MONTH THREE
- Launch Campaign #2
- Review and measure the success of Campaigns #1-2
- Enhance salesforce to utilize pardot insights
- Complete training
A LA CARTE
$2000 for Setup + $3000 for each campaign
SETUP
- Includes:
- Integrate SF Leads and Contacts with Pardot Prospects
- Configure Pardot SSO within Salesforce
- Import prospects into Pardot
- Set Up Pardot users, roles and security roles
- Install tracking codes on Client’s website and configure Client’s website domain for Pardot
- Conduct a 2 hour training session for end users.
CAMPAIGNS
- Includes:
- Marketing consulting to identify the highest impact campaign opportunities
- Building out of nurture campaign strategy and logic
- Uploading of all content
- Creation of segmentation rules and prospect scoring
- Creation of forms and landing pages
SOME OF OUR CUSTOMERS
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